Narragansett

This spec ad was our way of paying homage to a Rhode Island classic. With Narragansett Brewing at the heart of the concept, we set out to create a piece that captured the easygoing spirit of the brand while staying visually clean, bold, and intentional.

Shot entirely at Coffee Milk Studios on our cyc wall, we built a stylized, controlled environment that let the product shine. The concept leaned into simplicity—iconic visuals, crisp motion, and subtle humor—to reflect the brand’s unpretentious charm and regional pride.

We led creative direction, production, and post, designing each moment to feel deliberate and iconic. In post-production, we focused on tight edits, practical effects, and a warm, nostalgic tone. The result is a clean, modern take on a heritage beer—fun, familiar, and full of character.

This spot reflects our belief that even the most everyday product deserves a cinematic moment—and Narragansett is anything but ordinary.