Portfolio:
Dr. Squatch
When we set out to create a spec commercial for Dr. Squatch, our goal was simple: lean into their bold, offbeat brand personality and produce a spot that felt unmistakably them—fun, absurd, and totally confident.
We led the entire process—from creative direction through production and final edit—crafting a concept that played up over-the-top confidence with a comedic edge. Filmed at a distinctive Airbnb in Rhode Island, we maximized the space for punchy visual gags, expressive performances, and quick-paced transitions that kept the energy high.
In post-production, we sharpened the story with tight edits, bold color, and playful sound design—dialing up the weird in all the right ways. Every moment was designed to entertain while putting Dr. Squatch front and center in a way that felt smart, irreverent, and totally on-brand.
The final result: a spec commercial that showcases our creative capabilities while speaking directly to the Dr. Squatch audience—and hopefully, to the brand itself.
Project Details:
- Creative Direction
- Video Production
- Post Process & Editing